Aimee Shaw

Aimee Shaw

In a rapidly evolving world, strategy must remain our focal point. Effective strategy encompasses agility and flexibility in decision-making, vigilant monitoring of market trends, and, most importantly, a readiness to pivot when necessary to seize opportunities and mitigate threats. It is this approach that ultimately sets us apart from our competitors.

With a wealth of experience across various executive committees—from hospitals to the nation’s largest gas company—my career has taken me to 24 different countries across the USA, Europe, and Australia. Navigating these ever-evolving and complex working environments has shown me that companies must find sustainable ways to grow, foster teamwork, and ensure all staff members are aligned with the company’s vision. My international travel and education have provided me with a broad perspective on diverse business operations and cultures.

Throughout my tenure on various boards and committees, I have primarily served in a financial capacity, which included focusing on strategic planning, restructuring, and all aspects of finance. Currently, I am the director of a hospital and founder/CEO of an aesthetics clinic. I have held the position of director on both boards for nearly two decades.

Formally, I hold an undergraduate and Honors degree in Accounting Science, along with a Master’s Degree obtained in Australia. I am a member of the South African Institute of Chartered Accountants, Chartered Global Management Accountants, and a member of the South African Institute of Tax. My qualifications include a diploma in Advanced Trauma Life Support (ATLS) from the American Heart Association, and I completed my articles at KPMG, one of the top four audit firms in the world, specializing in the financial services sector, particularly banking and insurance.

Whether it involves refining a business model or restructuring a company, The Alternative Board is here to offer services to help you achieve your goals and sustainably grow your business. By providing the tools, skills, guidance, and access to networks, we ensure that you will reach the objectives you have set. Surveys from our board members have indicated a 74% increase in profitability, a 76% increase in revenue, and a 90% improvement in the ability to address organizational issues.

Consider these questions:

  • Am I avoiding my weaknesses and solely focusing on my strengths?
  • Am I indecisive in making decisions due to the fear of failure?
  • Am I one step ahead of my competitors?

As Winston Churchill aptly said, “Success is not final, failure is not fatal: it is the courage to continue that counts.” Reflecting on this, remember that the greatest risk of all is not taking any risks at all.

My Blogs

News & Insights

When the World Gets Messy

Aimee Shaw – Gauteng / 8th April 2026

Let’s not pretend this is “just another global event.”

The conflict in the Middle East has shifted from background noise to something far more material. Not because conflict is new — but because of the uncertainty, the potential for escalation, and where it’s starting to show up.

The Purpose Audit[63]

Aimee Shaw – Gauteng / 31st March 2026

Most of us can’t afford to walk away from our jobs. That’s not a motivational quote. That’s just reality.

 

Dealing_with_Difficult_Customers

 Aimee Shaw – Gauteng / 25th November 2025

Every business, regardless of size or industry, will face difficult customers at some point. These situations can feel overwhelming, 

Pivotal Points 4-10

Aimee Shaw – Gauteng / 4 November 2025

If you’ve spent any time in the corporate world-whether as a wide-eyed intern, a seasoned executive, or somewhere in between-you’ll know it’s a place of constant change.

Bilingualism 2-10

Aimee Shaw – Gauteng / 4 November 2025

Let’s be honest-being bilingual sounds impressive. It’s the kind of skill that makes people pause mid-conversation and say, “Wait, you speak another language?” with a mix of admiration and envy. 

Business Failure 1-10

Aimee Shaw – Gauteng / 4 November 2025

Job interviews. The adult version of oral exams-except now you’re expected to smile, wear shoes, and pretend you know what “synergy” means.

Interview 3-10

Aimee Shaw – Gauteng / 4 November 2025

Job interviews. The adult version of oral exams-except now you’re expected to smile, wear shoes, and pretend you know what “synergy” means.

When to step in

Aimee Shaw – Gauteng / 19th August 2025

Conflict Happens. Leadership Responds. If you’ve ever led a team, you know this truth: conflict is inevitable. It’s as natural as

Sales

Aimee Shaw – Gauteng / 19th August 2025

Let’s be real-when sales aren’t coming in, the blame game starts fast. Some say the sales team isn’t closing. Others

Power of sleep

Aimee Shaw – Gauteng / 19th August 2025

Let’s talk about something that’s often underestimated but absolutely vital to your well-being: sleep. In a world that celebrates hustle

Power of Music

Aimee Shaw – Gauteng / 19th August 2025

Have you ever noticed how a favourite song can instantly shift your mood? One moment you’re dragging through a tough

Duck

Aimee Shaw – Gauteng / 19th August 2025

Have you ever heard the saying, “You can’t take a duck to eagle school”? It’s one of those phrases that sounds

Midlife Career Crisis

Aimee Shaw – Gauteng / 19th August 2025

So You’ve Hit 50. Congratulations! You now make weird noises when you stand up, and you’ve started saying things like

Micro Manage

Aimee Shaw – Gauteng / 19th August 2025

We’ve all been there. You’re trying to focus, get into your flow, maybe even solve a problem creatively-and then bam, your

Bad Referal

Aimee Shaw – Gauteng / 19th August 2025

The Hidden Costs of a Bad Referral: Protecting Your Reputation Whether you’re a seasoned pro, a rising star, or running 

Chaos

Aimee Shaw – Gauteng / 19th August 2025

In today’s fast-paced, ever-evolving world, chaos isn’t just a possibility-it’s a certainty. The pace of change is relentless. Markets shift

Dyslexia

Aimee Shaw – Gauteng / 19th August 2025

Let’s talk about dyslexia. Not the textbook definition, not the pity-party version, and definitely not the outdated “learning disability” label

Boards near me

What this means for you

  • You’ll gain new perspectives on your biggest opportunities and challenges.
  • You’ll receive constructive feedback and impartial advice.
  • You’ll get a supportive group of accountability partners. 

TAB members across the South Africa are making better decisions and taking more purposeful action with peer support, backed by regular 1-2-1 coaching.

To join them, contact Aimee to discuss how TAB membership can help you and your business.

Discover the power of peer advice

Start with you

Focus on what you want in life and how your business can help get you there.

Increase profitability

Be held accountable to meet your business targets.

Improve decisions

Take control of your decisions through peer support and proven planning tools.

Make better time choices

Spend your time well by utilising the experience of others.

Become a better leader

Motivate your people with the guidance of peers and an expert coach.

Plan a successful exit

Get the best result for you with tailored, hands-on support.

Experience the power of peer support

Running a business is hard, especially when you are doing it alone. By joining one of our peer advisory boards, you can work through business ideas and issues with fellow (non-competing) business owners who have lived what you are living.

Lead Better. Live Better. Achieve More.

Our members describe The Alternative Board as life-changing. They say they’ve never understood what was missing until they found TAB. You’ve succeeded and survived alone, but with TAB, you and your business will thrive.

Gross revenue of companies working with TAB
+ 0 B

Start your TAB journey

1

Get in touch with Aimee.

2

She will contact you to arrange an introductory meeting.

3

During which, you’ll chat about whether TAB is right for you and your business.

4

Attend your first TAB board meeting and experience the power of peer support.

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