Daniel Lombard

Daniel Lombard

With over 30 years of diverse business experience, I am passionate about unlocking both the business and personal potential of leaders. I focus on helping executives and entrepreneurs navigate today’s rapidly evolving business landscape. My mission is to empower leaders to adapt, innovate, and thrive by challenging conventional thinking and exploring new opportunities.

My extensive career spans from startups to complex organizations, involving critical roles in strategy development and execution. My background in Sales has equipped me with deep expertise in areas such as sales strategy, channel and national accounts management, shopper marketing, and revenue management. These skills have been honed through hands-on experience with turnarounds, acquisitions, integrations, and scaling businesses.

In the past decade, I have served as Managing Director and CEO, gaining valuable insights into the strategic challenges faced by business leaders. This role has reinforced my belief in the importance of pragmatic leadership and creative problem-solving.

Academically, I hold a B.Com in Marketing Management, a Post Graduate Diploma in Business Management, and a Masters in Business Management .My education has provided a solid foundation for my practical experience, enabling me to drive growth and deliver results effectively.

I consider myself a growth-driven, results-focused, and creative entrepreneurial thinker. I advocate for lifelong learning, collaboration, and empowerment as essential components of organizational success. On a personal level, I am committed to self-discovery, mindfulness, and multidimensional growth, which I believe are integral to leading a fulfilling and impactful life.

In summary, my goal is to support business leaders in not only meeting their strategic objectives but also in enhancing their overall well-being and effectiveness. Through The Alternative Board’s comprehensive program—including peer advisory boards, coaching, workshops, and networking—I aim to facilitate meaningful change and sustainable growth.

My Blogs

News & Insights

Daniel Lombard – Western Cape / 19th August 2025

As a business owner, you’re likely no stranger to stress, long hours, and having to wear multiple hats. And yet, much like our own health, many of us wait until something breaks – sales drop, cash tightens, people leave – before we stop to ask: What’s really going on here?

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daniel-lombard/ / 18th September 2024

Ryan Holiday, Bestselling author of ‘Ego is the Enemy’ noted:

Freud described the ego with a famous analogy – our ego was the rider on a horse, with our unconscious drives representing the animal while the ego tried to direct them. Modern psychologists, on the other hand, use the word “egotist” to refer to someone dangerously focused on themselves and with disregard for anyone else. All these definitions are true enough but of little value outside a clinical setting.

Boards near me

What this means for you

  • You’ll gain new perspectives on your biggest opportunities and challenges.
  • You’ll receive constructive feedback and impartial advice.
  • You’ll get a supportive group of accountability partners. 

TAB members across the South Africa are making better decisions and taking more purposeful action with peer support, backed by regular 1-2-1 coaching.

To join them, contact Daniel to discuss how TAB membership can help you and your business.

Discover the power of peer advice

Start with you

Focus on what you want in life and how your business can help get you there.

Increase profitability

Be held accountable to meet your business targets.

Improve decisions

Take control of your decisions through peer support and proven planning tools.

Make better time choices

Spend your time well by utilising the experience of others.

Become a better leader

Motivate your people with the guidance of peers and an expert coach.

Plan a successful exit

Get the best result for you with tailored, hands-on support.

Experience the power of peer support

Running a business is hard, especially when you are doing it alone. By joining one of our peer advisory boards, you can work through business ideas and issues with fellow (non-competing) business owners who have lived what you are living.

Lead Better. Live Better. Achieve More.

Our members describe The Alternative Board as life-changing. They say they’ve never understood what was missing until they found TAB. You’ve succeeded and survived alone, but with TAB, you and your business will thrive.

Gross revenue of companies working with TAB
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Start your TAB journey

1

Get in touch with Daniel.

2

He will contact you to arrange an introductory meeting.

3

During which, you’ll chat about whether TAB is right for you and your business.

4

Attend your first TAB board meeting and experience the power of peer support.

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