The Overton window. Ever heard of it? “The range of policies politically acceptable to the mainstream population at a given time. Also known as the window of discourse”. Discourse = “verbal interchange of ideas”. Relevance to business, and specifically Business Owners & Leaders?
Allow me to rephrase – The range of ideas and topics acceptable to the Business Owners & Leader, and customers & clients at a given time. Could we also call it, holy cows?
Think of things that were taboo not long ago, and how those have changed.
Businesses fail over time, not overnight.
“Evolution is driven by purpose and Change is driven by theory, fad, someone’s idea or a reaction to events.”
Businesses, and therefore Business Owners & Leaders, will evolve – into better or failed. They have little choice.
Change is what will help them into both directions.
As Owners & Leaders, what is the Purpose of your business?
Vision is what we want, Mission is the how – what we do to get what we want, the Vision, and implementation & measurement.
Purpose is our “why”.
Successful businesses have all three.
Nature evolves to survive. Millions of years ago a meteorite hit on earth changed everything. Nature survived.
Humans have evolved to survive. Where we hit bumps in the road is usually where we Change for the wrong reasons, and often these Changes are emotionally driven.
Are you running your business by Change – theory, fad, someone’s idea or a reaction to events? Or by design, Vision, Mission, and Purpose?
Do you need to move your Overton window?