Eduan Steynberg

Growing up I believed that success comes from hard work. Full stop.

Thirty years of hard work in financial and general management led to the roles of FD, GM, MD and CEO of multimillion rand businesses, a sought-after business turnaround specialist, lifelong learner, family man and father. It worked.

Hard work also left me time poor and stress rich, with very few people, if any, to consult on big decisions, or to get support with the constant day-to-day challenges of running a business. It’s not always easy for business owners and leaders to admit they need help, but having the guidance and support of other business owners, industry leaders and experienced professionals can make all the difference. It did for me.

The Alternative Board® offers a personal, streamlined programme to help business owners:

  • Identify and achieve short-term objectives
  • Surface and address issues that are holding you back
  • Uncover new opportunities and learn from others’ mistakes
  • Get objective feedback from peers in non-competitive industries
  • Connect and learn from a global community of business owners

74% of businesses say they have become more profitable since joining TAB.
76% say they are earning more sales revenue.
90% say they have improved their ability to address personnel or organisational issues.

As the TAB facilitator in the Western Cape, I have wealth of experience at the right level. I have a good track record of growing and turning businesses around, growing profit margins and reducing debt, developing strong teams and managing diversity. In my various senior positions I learned to think and operate like an entrepreneur, focused on innovation, growth and transformation.

More about me

  • I have a finely tuned strategic eye,
  • I know how to ask insightful questions,
  • I’m not afraid to tell the truth,
  • I’m well networked, which means I have access to the right contacts and
  • I will add value.

If you have the appetite to grow and challenge yourself in your business, yet are feeling isolated and unsure, consider what it would mean to you to fix that. Get in touch for an obligation free conversation to talk about business. Yours.

My Blogs

News & Insights

It-sounded-like-a-great-idea-768x511

At a recent TAB Board meeting, a familiar scenario unfolded — one that many business owners can relate to.

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Eduan Steynberg – Western Cape / 25th February 2025

Family businesses hold a unique position in the business world, with a strong sense of identity, history, and emotional attachment that often leads to resilience. However, these qualities can also present challenges…

Boards near me

What this means for you

  • You’ll gain new perspectives on your biggest opportunities and challenges.
  • You’ll receive constructive feedback and impartial advice.
  • You’ll get a supportive group of accountability partners. 

TAB members across the South Africa are making better decisions and taking more purposeful action with peer support, backed by regular 1-2-1 coaching.

To join them, contact Eduan to discuss how TAB membership can help you and your business.

Discover the power of peer advice

Start with you

Focus on what you want in life and how your business can help get you there.

Increase profitability

Be held accountable to meet your business targets.

Improve decisions

Take control of your decisions through peer support and proven planning tools.

Make better time choices

Spend your time well by utilising the experience of others.

Become a better leader

Motivate your people with the guidance of peers and an expert coach.

Plan a successful exit

Get the best result for you with tailored, hands-on support.

Experience the power of peer support

Running a business is hard, especially when you are doing it alone. By joining one of our peer advisory boards, you can work through business ideas and issues with fellow (non-competing) business owners who have lived what you are living.

Lead Better. Live Better. Achieve More.

Our members describe The Alternative Board as life-changing. They say they’ve never understood what was missing until they found TAB. You’ve succeeded and survived alone, but with TAB, you and your business will thrive.

Gross revenue of companies working with TAB
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Start your TAB journey

1

Get in touch with Eduan.

2

He will contact you to arrange an introductory meeting.

3

During which, you’ll chat about whether TAB is right for you and your business.

4

Attend your first TAB board meeting and experience the power of peer support.

Testimonial

What they say

Get Started

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respective owners. All rights reserved.

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